Job Description:
Title: Radio Copywriter
Department: Communication and Media > Broadcasting
Reports to: Radio Copywriting Manager
Job Summary:
The Radio Copywriter is responsible for creating compelling and engaging written content for radio advertisements and promotions. The role requires a strong understanding of the target audience, effective storytelling techniques, and the ability to effectively communicate brand messaging within a limited timeframe. The Radio Copywriter will work closely with the Radio Copywriting Manager and other team members to develop high-quality scripts that align with the organization's marketing objectives and maintain consistency across various radio platforms.
Key Responsibilities:
1. Develop and write creative and persuasive scripts for radio advertisements, promotions, and other related materials.
2. Collaborate with the Radio Copywriting Manager and other team members to understand project requirements, target audience, and brand guidelines.
3. Conduct thorough research to gather relevant information and insights to inform the creative process.
4. Craft compelling storylines and narratives that effectively communicate key messages and engage the target audience.
5. Ensure all written content adheres to brand voice, tone, and style guidelines.
6. Edit and revise scripts as necessary, incorporating feedback and suggestions from stakeholders.
7. Collaborate with voice-over artists, sound engineers, and other production team members to bring the written content to life.
8. Stay up-to-date with industry trends, radio advertising best practices, and emerging technologies to continuously enhance skills and knowledge.
Qualifications and Skills:
1. Bachelor's degree in Journalism, Communication, English, or a related field.
2. Proven experience as a copywriter, preferably within the radio broadcasting industry.
3. Exceptional written and verbal communication skills, with a keen eye for detail.
4. Strong storytelling abilities and the ability to create engaging narratives.
5. Ability to work collaboratively in a fast-paced, deadline-driven environment.
6. Excellent research and analytical skills to gather and interpret information effectively.
7. Proficiency in using industry-standard software and tools, such as Microsoft Office Suite.
8. Familiarity with audio production techniques and terminology is preferred.
9. Demonstrated ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
10. A portfolio showcasing previous radio copywriting work is highly desired.
Note: This job description is intended to convey information essential to understanding the scope of the Radio Copywriter role. It is not intended to be an exhaustive list of qualifications, skills, duties, or responsibilities associated with the position.